It’s officially summer 2025.
First stop? None other than the chicest fashion beach clubs across Europe. From @jacquemus in Monaco to @louisvuitton in Taormina, Italy, swipe to see GRAZIA’s curated picks of where to be at and be seen this season.
1. Jacquemus x @MonteCarloBeach at @MonteCarlosBM.
2. Dioriviera at @ilricciocapri , Capri.
3. Louis Vuitton at Le Bar Louis Vuitton, Taormina.
4. @dolcegabbana at @fstaormina, Taormina.
5. @missoni at @nikkibeachcostasmeralda, Sardinia.
📸 @allegra…
It’s officially summer 2025, and the season feels like a sun‑kissed invitation to wander the Mediterranean’s most stylish shorelines. Warm breezes carry the scent of sea salt and blooming bougainvillea, while daylight stretches lazily over crystal‑clear waters. This year’s fashion‑forward travelers are drawn to open‑air venues where design meets the horizon, turning every beachside lounge into a runway of its own. From sunrise swims to sunset cocktails, the atmosphere is a blend of effortless elegance and vibrant energy, making each moment feel curated for Instagram‑ready memories and personal indulgence. The gentle hum of acoustic guitars from pop‑up artists mingles with laughter, while chic umbrellas in bold prints shade sun‑bathing guests, ensuring style stays as cool as the sea.
The first stop on the summer circuit is the Jacquemus‑curated oasis at Monte Carlo Beach, nestled within the glamorous Monte Carlos Beach Club. Designers have transformed the venue into a pastel‑toned sanctuary where sculptural lounge furniture meets turquoise surf, echoing the soft gradients of a summer sky. Models glide across the sand in flowing silk dresses, their silhouettes outlined against a backdrop of sailboats and sun‑lit palms. The scene captured in the latest fashion editorial feels like a living postcard, with sun‑dappled waves and crisp white linens that invite both relaxation and Instagram documentation. It captures the essence of high‑end leisure, where every glance at the horizon feels purposeful and luxurious.
Further east, in the historic town of Taormina, Louis Vuitton has transformed the iconic Le Bar into a sanctuary of upscale seaside luxury. The space is framed by terracotta tiles and bougainvillea‑clad arches, while sleek monogrammed loungers invite guests to unwind beneath marble columns. A curated selection of silk scarves and leather handbags rests on polished tables, offering a tactile taste of the brand’s craftsmanship. Sunset cocktails are served in handcrafted crystal glasses, their amber hues reflecting off the calm Ionian waters. The vibe balances historic grandeur with contemporary minimalism, creating a refined escape where fashion enthusiasts can savor both culture and the gentle sea breeze.
On the same sun‑drenched promenade of Taormina, Dolce & Gabbana has commandeered the lively Fastaormina beach club, turning it into a celebration of Sicilian color and texture. Bold baroque motifs splash across white umbrellas, while vibrant mosaics echo the patterns of traditional ceramics. Models parade in the latest collection of embroidered dresses, their movements captured by photographers positioned near the crystal‑clear pool. The scent of fresh seafood grills mingles with citrusy cocktails, enhancing the sensory tapestry. Guests are encouraged to mingle, snap stylish poolside photos, and experience a fusion of haute couture and Mediterranean festivity that feels both celebratory and intimately personal.
The final highlight of the itinerary stretches along the emerald coast of Sardinia, where Missoni has claimed Nikkibeach in Costa Smeralda as its exclusive summer hideaway. The club’s signature zig‑zag patterns adorn everything from poolside towels to cocktail umbrellas, creating a visual rhythm that mirrors the gentle lapping of waves. Guests lounge on plush, colorful sofas beneath palm fronds, while a curated playlist of lounge and world music sets a relaxed yet sophisticated tone. Hand‑woven accessories and limited‑edition swimwear line sleek side tables, inviting tactile exploration. The experience blends island tranquility with high‑fashion flair, offering a seamless transition from sun‑baked relaxation to evening aperitivo under starlit skies.
Beyond the curated venues, the broader summer of 2025 pulses with a sense of shared adventure, encouraging travelers to blend personal style with the natural splendor of each coastline. Whether sipping a chilled vermouth on a marble terrace or twirling in a flowy dress as the sun dips below the horizon, the emphasis remains on authenticity and joy. Eco‑conscious initiatives, such as reusable glassware and locally sourced menus, are becoming integral to the luxury beach club experience, reflecting a mindful approach to leisure. In this season, the connection between fashion, sea, and community feels especially vibrant, promising memories that linger long after the final sand flea disappears.
As the days grow longer and the salty air settles into evening, the memories crafted at these couture‑laden beach clubs linger like a favorite playlist on repeat. Each visit offers a unique blend of design, gastronomy, and sun‑kissed relaxation that redefines what a summer getaway can be. Whether you’re planning a return trip to Monte Carlo’s pastel paradise or seeking new horizons along Sardinia’s turquoise bays, the invitation remains open to experience style framed by the sea. Keep an eye on upcoming collaborations, as the fashion world continues to push boundaries, ensuring that every sunrise brings fresh inspiration for the next season’s wardrobe.

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